Abhishek Tiwari

Is it me or are there just way too many ad networks popping up everyday? Not only you have new ad start-ups, existing companies are reinventing / positioning themselves as ad firms as well.

These are some of the services, which over the past week announced their intention of being an ad network of some sorts. I feel that its almost become like a status symbol at this point…

Services like Heavy and VideoEgg used to offer video services and are re-branding themselves as an ad network. Is the margin not good in these core businesses? Is the grass really that green on the other side?

One would think that this is a fairly saturated space. You have the big three (Google, Yahoo and Microsoft) occupying most of the market. Most content publishers (including myself) prefer such big networks, where there is some inherent trust established. It is very difficult to convince most publishers to transition to a new start-up competing in this space.

Everyone who dreams of becoming like Google in the ad space, remember there is only one Google. Even Yahoo and Microsoft are finding hard to get there. Google got in early and they did it right.

So focus on your niche and be the best there. Unless you have something unique to offer, there is not much to be had.

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