Abhishek Tiwari

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Sprint for past year or so has been chasing the WiMax carrot. The carrier has been facing huge subscriber churn issues since its merger with Nextel. Many think that WiMax would be its savior. WiMax is a key wireless technology, which will allow true broadband speeds (in multiple mbps) to be delivered over the air. The technology is critical as it will enable further reach than typical cable or DSL infrastructures.

Sprint who is spending billions in the WiMax network officially announced its brand name yesterday. They will launch this service as “XOHM” (pronounced as zoam). The website went online late last night with basic service information.

So why should you as a consumer care? How does this impact you? Let’s look at some of the elements of this service, which will potentially have some social impacts.

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First it was the Mechanical Turk and the Elastic Computing Cloud. People didn’t pay much attention. Then Mr.Bezos introduced the S3 (Simple Storage Service). It was one of the best services to come around in quite some time for the startup community. It was (and still is) the cheapest storage solution available with absolutely zero upfront costs. Check out this conversation between Arrington and Bezos. Om Malik also reported that how the startups were adopting this service.

Amazon also launched Alexa, which has become the defacto service for measuring web ranking and traffic analysis. I dont think I have to mention the popularity Alexa has gained since its launch. Now on August 2nd, Amazon added a new service to its quiver, the Amazon FPS (Flexible Payment Service).

Continuing its commitment to Web Services, Amazon has launched this service primarily for developers. This is a very flexible offering, which will allow developers of any eCommerce web entities to creatively offer various payment options. Frankly PayPal is getting old and slow. With PayPal there are many hard set rules, which do not offer developers much control. In addition using this service allows developers to leverage the 69+ Million Amazon users who have immediate payment access by simply using their credentials. Read more »

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Over the past few weeks I have posted about how Google rising to create its own network for a “Any Device, Any Application”. Although related, this one is not the next in that series.

Earlier today, I was reading John Dvorak’s article on MarketWatch about Google Sprint partnership and what it means to other big boys. We already know of Google’s big move with the FCC and its open ambition to become a big time wireless player. This move has ruffled AT&T’s feathers to some extent, drawing out some interesting public statements.

Now Google and Sprint have formed a partnership around WiMax and are planning a range of services. Sprint already hurting after its merger and losing some of its tech savvy customers to iPhone. We can easily bet that Sprint would be looking for an iPhone killer. Something which can reinstate its image as the most technologically advanced carrier.

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Few days back I wrote about the rise of Google as a network provider and their offer to the FCC. Read it here.

This is the second installment of the article. Continuing on their path of strategic moves within wireless, they made another announcement today. Google is partnering with Sprint to deliver WiMax services

On the first glance this doesn’t look much as the press release only mentions that Google will offer search services on the WiMax devices. However this is just the begining.

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Last year a coalition including IBM and Cisco won the contract to deploy WiFi network over all of bay area. They are planning to blanket around 1000 square miles.

Current plan seems to offer various levels of services. Starting from ad based free services to standard and premium packages. Obviously premium offering high speed connectivity.

Check out the video from KQED QUEST.

I like the fact that the local authorities (Police, Fire, Paramedics etc) will get to use this technology, which can be utilized in various devices thus enabling them with latest information at all times.

Testing in few cities will begin in end of 2007 and actual construction in 2008. I am just hoping that they cover Santa Cruz pretty well.

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