Free the Social Graph
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Few days back I talked about the OpenSocial initiative and how I believe that it can help making the online Social experience much better by enabling interoperability. Before that I have also talked about consolidation of online social experience. My theme continues to remain the same. How do we fix “Social Network Overload”? So in this post I am going deeper to the basics of the problem.
What is a Social Graph?
The term popularized by Mr. Zuckerberg (CEO Facebook) is a better name for your Social Network. Social Graph represents your network of acquaintances. It is a graph of your contacts (friends, family, coworkers etc). Services build upon the social graph and offer applications, which let you interact with your friends and acquaintances. Check out the Wikipedia page for in-depth details.
Where does it exist?
For a typical user, the social graph is broken and distributed among various services and applications. For example my graph exists across:
- Social networks I belong to, such as Facebook, Orkut, MySpace etc
- Business networks I belong to, such as LinkedIn, Plaxo etc
- My Email contacts, which exist on GMail, Outlook etc
- My IM buddy list
- My phonebook on my mobile handset
- Finally my blog visitors and Twitter followers
For some of you this list will probably be longer. Now these services and people I interact with represent my social realm of influence. So as you can see my overall graph is spread all over the place, over various services. I am sure most users are this way.
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