Product Management

What Does a Product Manager Do?

Woke up this morning to the following on Twitter.

Obviously there are a lot of great answers to this question. However, this got me thinking about the question itself. The question is not about what a PM delivers or works on. It is about what they “do”? In other words, the question is from the perspective of an outsider or a stakeholder in an organization.

So I wanted to focus on the impact of a good PM can have in the organization as a way to answer this question. Hence, I am purposely not discussing product discovery, roadmaps, stories, etc. This is something I discuss with my team frequently. I like having these in the back of their mind whenever taking any action or decision. I break these down into five parts.